Be’eri Dairy Mascot

In this project, I redesigned the mascot for Be’eri Dairy, a heritage dairy known for its authentic, “taste-of-the-past” character. Throughout its long history, Be’eri Dairy has preserved its traditional recipes and remained committed to producing high-quality dairy products that reflect craftsmanship and authenticity.

A central part of the brand’s identity is its dedication to 
ethical, healthy living for its cows.
The cows are raised in wide open pastures and fed a clean, natural diet that supports their well-being. This philosophy of care, purity, and respect for nature serves as the foundation of the brand’s visual world.

My goal in this project was to create a refreshed mascot that embodies these core values. I developed a character that reflects the dairy’s tradition, warmth, and connection to nature while positioning it as a contemporary, recognizable brand asset. The redesigned mascot was adapted into multiple variations and special-event versions, ensuring flexibility and consistent storytelling across different touchpoints.