Dinex

Personalised Dining Experience App

Client:

Independent project - academic to startup transition

Scope:

Mobile App Design

Year:

2025

Overview

Overview

Overview

Where It All Started ?

The opportunity

DineX began as an idea I developed with two partners, a vision to make restaurant dining faster, smarter, and more personal.

Our vision was later chosen for an accelerator program, where we turned it into a real startup and developed the product.

My Role

During the accelerator program, I led the product design, defining the core experiences, mapping user needs, shaping the product’s identity, and main features. Along with full ownership of the
Go-To-Market strategy. After the program,
I continued developing the full UX/UI independently, completing the design system and prototype.

Turning dining into a seamless, smart, and personal experience

Turning dining into a seamless, smart, and personal experience

The Problem

The Problem

The Problem

The Problem

Competitive Market Analysis

Competitive Market Analysis

Competitive Market Analysis

Research & Insights

Research & Insights

Research & Insights

Conversations That Shaped the Product

To better understand how people experience dining out, I conducted interviews with 
20 restaurant customers and 20 restaurant owners and staff.

These conversations focused on their daily dining routines, frustrations, and expectations from technology in the restaurant experience.
Several clear insights came up:

I also discovered that shared dining experiences - like splitting an order or paying together
were missing in existing apps, even though they’re a natural part of how people eat together.

The Users

The Users

The Users

Persona 1

Persona 2

Built for the Foodies

Target Audience - B2C

DineX is designed for modern diners who look
for not just great food but also for effortless experiences and social connections. They choose restaurants that combine faster service with personalized and digital experiences at every meal.

Core Values

  • Foodie - designed for true food lovers

  • Personal - tailored to individual tastes

  • Fast - reducing friction in the dining process

  • Collaborative - enabling shared dining experiences

The Solution

The Solution

The Solution

all-in-one digital ordering and experience platform that offers:

Design Process

Design Process

Design Process

From Insight to Interface

From Insight to Interface

User Flows

User Flows

User Flows

Main Flow

Main Flow

Main Flow

Wireframe

Wireframe

Wireframe

Design

Design

Design

Main Features

Main Features

Main Features

AI-Powered Dining

Dinex creates a seamless and intelligent ordering experience that’s tailored to each diner’s unique preferences. The app transforms every table into a connected experience, from personalized dish recommendations to shared group meals.
Users can enjoy smart suggestions, explore new tastes, and effortlessly order together from one intuitive platform.

Smart, Shared, Personal Ordering

An intelligent ordering system powered by AI personalization. Users can join the same table, customize dishes to their needs, and collaborate effortlessly through shared orders and digital waiter chat.

An intelligent ordering system powered by AI personalization. Users can join the same table, customize dishes to their needs, and collaborate effortlessly through shared orders and digital waiter chat.

A Life-Saving Feature

Food allergies are life-threatening, and our app guarantees accuracy by marking allergen-containing dishes and showing only safe options for each user. This eliminates ordering mistakes and ensures complete peace of mind.

Group Meal Planner

Group Meal Planner

A meal matchmaker that brings
together everyone’s tastes at the table

Repeat Last Order

Repeat Last Order

Reorder your last meal

Surprise Me

Surprise Me

A mood quiz that surprises you
with the perfect meal

Together Made Easy

View the entire table’s order in one place,
see who’s sharing what, and explore each guest’s personal picks.

When the meal’s over, splitting the bill is
effortless—fair, flexible, and stress-free.

View the entire table’s order in one place,
see who’s sharing what, and explore each guest’s personal picks.

When the meal’s over, splitting the bill is
effortless - fair, flexible, and stress-free.

Ordering A Table

On-boarding

Project Reflections

Project Reflections

Project Reflections

Looking Back — and Ahead

Looking Back -
and Ahead

What I Learned

Designing DineX showed me how empathy and collaboration shape better products. Understanding both diners and restaurant staff changed how I approach user needs.

Next Steps

If I had more time, I’d focus on testing the design with real users.

Seeing how people actually interact with the product would help validate the ideas and make the experience even more intuitive.