Digital illustrations for a brand's digital products
Client:
Academic Project (HIT)
Scope:
Illustration
Year:
2023
A rebranding project for the digital products of the Shoofra shoe store
Shoofra is a chain of special, hipster, different, and varied shoe stores. For two decades, Shoofra has been importing unique shoe brands, whether in terms of production, materials, design or altogether. The offering changes from season to season and presents a huge variety carefully selected shoes.
The digital illustrations I created for Shoofra are wild, fun, special, and colorful, which match the company's values and create another layer of playfulness and fun on the E-commerce site.
The character's design was inspired by dance movements and free movement. I have combined a wide variety of special self-made patterns to emphasize the company's uniqueness.
